Vita Juice is a vitamin rich juice meant to help people stay healthy and enjoy a delicious beverage.
What Was Done
I designed the brand as well as a few different brand materials. I wanted the logo to represent the strong attachment to health benefits the juice provides so I incorporated the medical cross inside of a fruit to get that message across. I used a fun script typeface for the main logo text to keep the design on the playful side to distance it from a full fledged medicine replacement and to show that this product is fun and flavorful. The next thing I designed were the bottle design and a magazine spread.
