With a name like Dirty Oar Beer Company you need a logo that pairs well and catches your audiences eye. To do this I believe there needed to be a blue collar feel to the logo that could appeal to both the average Joe and the craft beer enthusiast. So I decided to make a literal representation for the Dirty Oar logo. I incorporated the beer glass with oars and roughed up the edges to demonstrate the blue collar working vibe I felt like Dirty Oar represents.